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WHAT IT IS

Soy Moisturizing Conditioner is a color safe conditioner that provides deep conditioning and strengthening, while promoting soft and managable hair.

WHAT IT DOES

Helps replace amino acids and moisture, while detangling and leaving hair shiny. Suncreens help protect hair color from fading. Soy blend provides protein, which reconstructs the hair and compliments the moisture perfectly.

WHAT IT IS

Soya Want Full Hair is a soy and cocoa-based firm holding hairspray.

WHAT IT IS

Soya Want Full Hair is a soy and cocoa-based firm holding hairspray.

WHAT IT IS

Soy Tri-Wheat Leave-In Conditioner is a truly amazing conditioner that reconstructs, moisturizes and combats environmental stresses.

WHAT IT DOES

It's the ultimate detangler! Soy and Tri-Wheat Proteins penetrate the hair, while moisturizers detangle for softness. Will never over-protonize the hair due to the even balance of soy, wheat and cocoa.

WHAT IT IS

Soy Moisturizing Shampoo is a color-safe, nourishing cleanser specially formulated to add moisture, and restore pliability and sheen to hair with intensive repairing qualities.

WHAT IT DOES

Strengthens hair with its high concentration of proteins, yet balances it with moisture and protective ingredients to leave hair feeling soft and manageable

WHAT IT IS

Soy Touchable is a weightless hairspray that gives bounce, shine and hold MINUS the product feel.

WHAT IT DOES

Soy Touchable provides natural-looking hold, volume and shine without the product feel. Great for humidity-resistance and controlling frizz. Also ideal for protecting hair from damaging heat styling tools and harmful UV rays. Soy Touchable is a buildable hairspray - layer this product to achieve a stronger hold.

WHAT IT IS

Soya Want Flat Hair is the first-ever aerosol spray specifically designed to be used with a flat iron. Soya Want Flat Hair has a specialized formula will never stick or buildup on the iron. Create a stick straight look with a heavier application, or use less product for a silky, soft and naturally straight look. Conditions while it styles.

WHAT IT IS

Soy Paste is a moisturizing, non-greasy, soy-based pomade that gives a pliable hold to any style.

WHAT IT DOES

Soy Paste creates ultimate texture, separation and moldability without flaking. Conditions while it styles.

WHAT IT IS

Soy Renewal Beach Spray is a nourishing spray that protects and heals hair damage with the power of Argan oil.

WHAT IT IS

Soy Renewal oil is a liquid nourishing styling treatment made with Moroccan Argan Oil, known for its extra moisturizing properties.

WHAT IT DOES

This rich oil, made with Argan Oil and soy protein, promoted healing and provides nourishment to hair damaged by coloring and styling. It is a MUST HAVE for all hair types!

WHAT IT IS

Soy Renewal Crème Oil is a blow dry crème that speeds up drying time while protecting hair against mechanical damage from heat styling and harmful UV rays from the sun.